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Ⅱ. 스포츠마케팅에 대한 이론적 고찰
1. 스포츠 마케팅의 정의
2. 스포츠 마케팅의 목적
3. 스포츠 마케팅의 형태
4. 스포츠 마케팅의 중요성
Ⅲ.
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of and Attitudes towards Agents and Future Suggestion for the Job
JI HYE, LEE
Major in Sports Industry Management
Graduate School of Physical Education
Kyunghee University
The purpose of this study is to investigate golf players and their perceptions on agents influence on needs, satisfaction, expe
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